Tort reform for the health insurance industry Essay

Tort reform for the health insurance industry - Essay Example Thus it is up to the US government to play a very significant role in bringing such costs under their control, so that it becomes easily affordable for all the citizens in the US. (www.aaos.org) The Tort reform is a law that has been created by the US government, which is aimed at reducing the proceedings of the court. Ever since its introduction the Tort reform in the medical insurance field, it has been a matter of debate for most of the people in the US. The Tort reform has been especially introduced into the healthcare sector, with an idea of looking up into the issues relating to the malpractices, that often occur in the medical field and also the lawsuits that are being filed in this sector. This results in an increase in the cost of the insurance providers. (www.aaos.org) As a result of these hidden factors the parties involved in the insurance coverage, which includes the insured as well as the insurance provider often gets exploited by such undue costs. It is with this aim t hat the US government has brought about the Tort reform, so as to ensure that the interests of both the parties are safeguarded and at the same time justice is meted out to them in the medical field. ... (www.allbusiness.com) Hence due to threat of medical liability reform, the doctors across the US have become very much conscious about their liabilities when treating patients. But though the insurance costs are on the increase in the US and individuals are being made to pay more for their healthcare insurance, still the Tort reform has made it possible for safeguarding the US citizens from getting unduly exploited by the medical professionals and get insurance protection. (www.aaos.org) Areas that require Tort Reform The area that requires a major Tort reform is the agricultural sector in which, the farmers and the families who are involved in agricultural activities are totally exposed to high risks. There have been many cases of fatalities and serious injuries which have made the agricultural community to force the US government to go forward with Tort reforms, which will ensure the safety and the financial help through insurance, in case of accidents during the course of farming. Statistics also point to the fact of the urgent need for Tort reforms in this sector, since the number of accidents and fatalities are ever on the increase in this particular field. (www.aaos.org) Tort reforms are also very much required to bring about reforms to the various industries and the business establishments that are spread across the US. This will ensure a sort of liability of all those involved and will also simultaneously safeguard the various industries and business firms. This will give them more power which will help them to increase their business and also give them a feeling of security as well as confidence. This will make them to do business under a free and fair business atmosphere. Thus the Tort reforms are very much needed in these sectors, since it

Successful marketing stories Essay Example | Topics and Well Written Essays - 1500 words

Successful marketing stories - Essay Example Companies like Apple have attained brand equity through constant innovation and excellent customer service. Apple products like iPod are built on advanced communication technology and additional features like e-mail and messaging capabilities, which have increased the level of customer satisfaction. Apple has been able to segment the market by offering products that meet the different customer needs. Apple has been able to implement technology and innovation in all the marketing mix elements such as the price, promotion, place and product. Successful marketing stories Introduction Marketing is practiced nearly in every business in the world regardless of the size of the business or the nature or industry in which the business operates (Hartline & Ferrell, 2010). The basis of all marketing activities is to create and deliver value to the customer (Hartline & Ferrell, 2010). Customer value can be defined as; the difference between the value the customer gains from owning and using the product and the costs of obtaining the product. The first thing all marketers should remember is that successful marketing starts with identifying the right market for the products and services, and designing the appropriate marketing communication messages which are tailored to the particular market and target customers (Hartline & Ferrell, 2010). The marketer should also choose the right communication media, which can either be audio or print, hence, the channel selected should effectively deliver the message to the target customers (Shimp, 2008). The marketer should also strive to do a follow-up of the effectiveness of the marketing strategies by evaluating either the growth in business revenues or market share. This paper will discuss the marketing principles and strategies which successful organizations have used to gain a leadership position in market share in the industry. Marketing is to most sensitive function of the organization since it deals closely with the customers, h ence, creating customer value and establishing good working relationships with the customers is the heart of modern marketing efforts. The paper will discuss the principles of marketing, and how the business can utilize them to gain a competitive edge over the competitors. Thesis statement The success of the business is dependent on the marketing strategies used by the business. Elements of marketing strategy The marketing strategy of a business is composed of various elements which interrelate. The key element is the market selection and the product planning which is choosing the product line and the product offerings for the target market. A firm can either choose a single market strategy or multi market strategy. In a single marketing strategy, the firm will concentrate its efforts in serving a single unique market segment while avoiding competition with the dominant players (Hartline & Ferrell, 2010). In a multi marketing strategy, the firm will serve several distinct markets, h ence, the firm should carefully select the target markets which are viable. In a total market strategy, the firm will offer differentiated products to different market segments; hence, it should utilize the marketing variables like the price, promotion, product and distribution strategies in competing effectively in the entire market (Hartline & Ferre